Monday, July 2, 2012

Tech Startup Interview: Dana Severson of Wahooly

Podcast #10 of 50, this interview with Dana Severson of Wahooly was fun, fast and furiously out-of-the-box. Dana, in a previous life, interviewed 70 startups for a startup blog and found his idea through the process. A very interesting way to startup, indeed.

Asked how Dana measures success, he noted his intuitive nature and non-detail oriented personality. "I just know." Dana, and the rest of the team, have achieved great success so far. It seems he has  magnified his own creative strengths and has used smart, measurable goals to continue that success. If you're a creative thinker, this podcast is especially for you!

More about Wahooly

From their website: Wahooly is a group of socially-connected individuals that together, help launch startups. As a member of Wahooly, you'll be presented with up to 200 startups over the next 12 months. If you like what they do and if you think that they have the potential to be the next big thing, you become their user.

Your compensation: A piece of the action.

Yes, you read that correctly. By signing up to use a startup that Wahooly presents to you, you become an instant share-holder in that startup. If you signup for all 200 startups that Wahooly presents over the next 12 months, you'll be a shareholder in 200 startups.

More about Dana 

With over a decade experience in the advertising and media industry, Dana understands what it takes to create buzz. Starting as an Account Executive and working his way up to Advertising Director, Dana made his impact on advertising before co-founding Wahooly. Calling himself a, "full-time ideator" Dana is truly a creative mind.

You've got to love his LinkedIn profile bio:

Born with a large forehead and natural ability to develop absurd ideas, Dana Severson was immediately drawn to the advertising industry at a very early age.

Growing up, he’d often get caught sipping a three-finger apple juice (disguised as cognac), smoking candy cigarettes, dressed like his favorite superhero, David Ogilvy. Clearly, his favorite show is MadMen.

Now we find Dana in his happy place, down three-shot espressos, writing things that make very little sense to most people. Find Dana on LinkedIn or follow him on Twitter @danerobert.


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