Everyone knows the annoyance of waiting for a table at a restaurant for what seems forever. On the other side of the equation, restaurants are choosing more online menu offering solutions. That's where TABAPP comes in.
This interview features my conversation with Justin Cerone and Adam Cowie, co-founders of TABAPP.
What we chatted about:
- Why outsourcing didn't work for them
- How they're excelling with technology currently
- Why you should download their mobile iPhone app
- The reasons they're excited for this upcoming year
- Recent successes including expanding out their team
More about Justin
Justin Cerone is an experienced digital marketing
entrepreneur and a recent graduate of DePaul Kellstadt Graduate School of
Business. He received a BA in English from DePaul University in 2010. He
founded and currently leads a venture that specializes in digital and mobile
marketing that develops proprietary consulting and innovation processes. He
brings experience in customer service, business development, and digital
marketing to this TABAPP venture. Connect with him on LinkedIn.
Adam Cowie recently received a Bachelor of Science in
Business Management, concentrating in Entrepreneurship, from Babson College -
US News and World Report’s #1 school for entrepreneurship over the past 15
years. Adam’s experience in the restaurant industry allows him to fully
understand the restaurant business operationally as well as analytically. Connect with him on LinkedIn.
More about TABAPP
TABAPP is a mobile application that allows
users to order and pay for food and drink at participating bars and
restaurants. On the other hand, they also provide smartphones to restaurants to streamline their ordering process.
They benefit restaurants:
They create completely customizable mobile menus for each venue within their network. They increase restaurants unit sold volume on high
margin beverages, drive repeat business, improve order efficiency and
differentiate restaurants from their competitors – all resulting in a tremendous lift in
overall sales and profitability.
For retailers, they also offer ad space.
These mobile ads will be served through
a digital platform that delivers custom, measureable and highly-targeted
campaigns. Large brands can place
their brand as large as possible inside the hands of their consumers at the
exact point of ordering inside a venue. Follow them on Facebook. Find their iPhone app here.
nice post. I learned something from here. thanks for this.
ReplyDeleteHI Erica,
ReplyDeleteVery Nice article but you didnt mentioned any thing about
"Why outsourcing didn't work for them" can you highlight more on it
So outsourcing didn't work for them for a variety of reasons. They didn't include numerous reasons, but one of the biggest they did highlight was they didn't work directly with developers. Instead, they managed a manager. Their situation reflects the reality that if entrepreneurs are working with outsourced development teams, that means they need to work with those developers much more than if they were using "insourced" development teams.
ReplyDeleteHope that clarifies.
Thanks
Erica