Thursday, July 19, 2012

Tech Startup Podcast: Julie Bashkin of KLUTCHClub

Tech startup podcast #31 of 50, we meet up with Julie Bashkin CEO & Founder of KLUTCHClub. We had a very productive conversation with this former strategy consultant.

Our conversation covered
  • How KLUTCHClub is using strategic (low-cost) marketing to get their brand out
  • Women entrepreneur opportunities to connect
  • Women & VC funding, including a Pipeline Fellowship mention (big ups to @NakisNakis)
  • Their news products for men! Launching in September
  • How the company has used a small budget for awesome outreach tactics
More about Julie

Julie is CEO and Founder of KLUTCHclub. Prior, Bashkin was an Engagement Manager at McKinsey & Company, where she helped large corporations grow their businesses in new markets in the consumer packaged goods, retail and hospitality sectors. The experience solidified her problem solving and leadership skills, principles and philosophy. It also taught her that her core leadership philosophy was to pursue only what she is personally passionate about, to figure out her own struggles and then help others figure out theirs, and to build a team of people who share the same passions and are inspired to work every day on something that challenges them.

And she’s seen – and helped – women entrepreneurs face and overcome much bigger odds than stepping out of corporate America. After college, Bashkin served as a Fulbright Scholar with the United States Department of State in Belarus, where she helped women entrepreneurs in Eastern Europe start and grow their businesses.

Bashkin holds a B.A. in Social Relations from Michigan State University and an M.A. from the University of Chicago in Russian History. Connect with Julie on LinkedIn

More about KlutchClub 

Their pitch: The service sends out a box straight to your home, including a variety of tools to keep you healthy. Below is a recent sample box.

More from their website: KLUTCHClub is a new monthly subscription service that sends a hand-picked and “themed” box of holistic health, fitness and wellness products – organic protein bars, workout wear, skincare products, teas, etc. – right to your doorstep every month, making it a no brainer to incorporate healthier choices with ease. Members learn about new, niche brands and products that suit their lifestyles, and get access to exclusive deals and offers from companies that share their values. Each box is full of $50+ of products, but only costs subscribers around $17 a piece.

Follow @KLUTCHclub on Twitter and Facebook.


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