Wednesday, July 25, 2012

Tech Startup Podcast: Tina Chan of Powbab

A refreshing, non-traditional health tech startup, it was a joy chatting with Tina Chan, co-Founder & CEO of Powbab.

What we chatted about:
  • Why everyone needs antioxidants
  • How Powbab has received attention of her target audience (launching, for example, at Green Festival)
  • The challenges of jumping over hurdles including educating her target audience
  • How Powbab is expanding to online and offline retailers
More about Tina 

Tina Chan is Founder and CEO of Powbab, Inc. Prior, Tina’s experience is in mergers & acquisitions including corporate development, private equity, and investment banking. She has both investment and operational experience with a variety of middle market consumer, service, and manufacturing businesses. She is passionate about healthy living and desires to help others do the same.

Tina holds a BS in Finance and a Minor in Technology and Management from the University of Illinois at Urbana-Champaign and an MBA from the Kellogg School of Management. She is originally from the Chicago area. She likes to eat healthy, exercise, take long walks, cook, and lately, learn about gardening. Connect with Tina on LinkedIn.

More about Powbab

Their pitch: The Powbab chew offers a burst of antioxidants, immune boosters and vitamins in a tasty, supplement chew made with the baobab fruit.

Powbab is a natural supplement company with an immunity dietary supplement baobab superfruit chewsTM. The chews contain raw and unprocessed fruit including baobab fruit from Africa, pomegranates and acai berry. These pomegranate and acai berry-flavored chews deliver a day’s worth of antioxidants including Vitamins C, E & A.

Powbab’s mission is to make a supplement as natural as possible. PowbabTM believes in whole natural living and eating, and is passionate about the health of people and the planet. Sustainable harvesting and fair trade are part of powbab’s philosophy and products, and they believe that is the example for future generations to come.   

Join the powbab community online at, on Facebook at, and on Twitter @powbab.


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