Monday, July 30, 2012

Tech Startup Podcast: Heidi Lubin of HEVT

HEVT creates the technology that keeps the USA running with engines and motors. These are complicated machines but how do they impact the startup space? What if there was an amazingly smart person that could break down what she's going through in creating sustainable, smart advances in motor technology?

That's why our chat was Heidi Lubin, CEO of Hybrid Electric Vehicle Technologies (HEVT), was so very useful and interesting.

What we talked about:
  • Why they're at the apex of software & hardware
  • Why their cleantech motors are essential to the American economy
  • The importance they place on American manufacturing
  • How they're working between the science, cleantech and startup community in Chicago
  • What's in the pipeline for HEVT
More about Heidi 

Prior to joining HEVT, Heidi worked as an attorney at Kirkland & Ellis, LLP restructuring in excess of $10 billion in debt obligations for multinational public and private companies in varied industries, focusing especially on the automotive, oil and gas, and media sectors.

Heidi previously worked on growth equity investment strategies at Thoma Cressey Bravo and Pacific Rim Partners. Earlier in her career, Heidi assisted Fortune 100 companies to create and implement growth-oriented, educational marketing strategies.

She has also worked for a number of non-profits and legal aid projects on a range of issues including nuclear security, urban redevelopment, and public health and infectious disease.

In her spare time, Heidi is an avid outdoor-lover and a certified yoga, kayaking and alpine skiing instructor. Heidi has an MBA from the Kellogg School of Management, a JD from Northwestern University School of Law and a Bachelor of Arts with High Honors from the University of Michigan, Ann Arbor.

Connect with her on LinkedIn.

More about HEVT 

HEVT was originally founded in 2005 as an academic spin-off of the Power Electronics and Motor Drives Laboratory at the Illinois Institute of Technology. HEVT's mission is to provide the transportation industry with high performance, efficient and cost-effective components and integrated systems that will foster adoption of electrified transport.

HEVT's component technologies seamlessly integrate to hybridize existing vehicle fleets and to provide the next generation of new hybrid, plug-in hybrid and electric powertrains and powertrain components. Our unique multidisciplinary approach leverages HEVT's expertise in electro-mechanical design and system-level control and optimization and includes custom design capability. Our technologies provide customers with cost-efficient solutions that yield significant savings in fuel economy.

HEVT's founder and Chief Technologist, Dr. Ali Emadi is an internationally recognized expert in the fields of power electronics and hybrid and electric vehicle design. In addition to his role at HEVT, Dr. Emadi is the Canada Excellence Research Chair in Hybrid Powertrain at McMaster University and the Director of MacAUTO.


  1. Hay Erica i have just sent you a friend request on FB. thanks Design Proposals