Sunday, July 15, 2012

What & why is a landing page important?

Picture thanks to
Do you have a new product or service to establish? These landing pages are well-designed, very planned and increase interaction before your product is officially launched.


From Wikipedia: In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.

The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.

Why it's important

  • Generates leads
  • Starts getting SEO traction
  • Increases social media engagement (follows, fans, views, etc.)
  • Grows interest around your product or service
  • Potentially generates click-through rates and conversation rates
  • Reference (About a product or service)
  • Transactional (In order to purchase a product or service)
  • Google AdWords or AdSense (thanks to the below three from Unbounce)
  • Viral landing pages (usually microsites talking about a particular viral campaign)
  • A product detail landing page


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